The hook · first 3 s
Say the topic. Make them curious. Flip it.
CONTEXTLEANSNAPBACK
Say what it's about in line one, in voice, picture and text. Then a stat or pain. Then the twist.
3s
01 · THE SHORT VERSION
Three ideas do most of the work.
Everything else on this page is detail under these three.
Every line
Can you see it? Prove it? Is it ours?
Every caption must pass 3 tests: you can picture it, it can be proved true or false, and no one else could say it.
✓✓✓
The body
Something new on screen every ~3 s.
A cut, a zoom, a new part of the diagram, a new number. And a voice: all 6 reels talk, none are text-only.
↻
02 · HOOK LAB · TRY IT
Our hooks, before and after.
Pick a sample. Switch between the old hook and the new one. Turn each layer on and off to see what it adds.
Sample
Version
Layers (new hook)
03 · THE PLAYBOOK
12 rules, each with proof.
Tap a rule. Each one says where it came from and what changes in our videos.
04 · PACING · TRY IT
Where our samples drag.
Each block is one shot. Striped blocks are longer than the limit. Drag the slider to set the limit.
Longest shot allowed3.0 s
NOW · one shot per beat
PROPOSED · each beat split into shots
hookshot within the limittoo longend card
0shots too long now
0 slongest stretch with no new shot
0shots after the split
Our diagrams already move inside each beat. This counts only the big changes (new shot, new scene, zoom). The 6 reels make one every 3 to 6 s; the fastest every 3 s.
05 · THE BRAND · TRY IT
The durian is the actor, not a sticker.
The new headphones-and-laptop durian becomes the face of every video. It does things. Tap an action.
> fetch(100 servers)
> waiting for #37…
> waiting for #37…
63% of pages slow
!?
#FAD65B body
#38D6FF headphone glow
#C4652A stem
#FF9CA1 cheeks
I'll redraw this art as a rig (moving eyes, arms, laptop, headphones that glow on the beat) so it can act in 2D and 3D. Same character as today, now with headphones and a laptop.
06 · THE SAMPLES
What we have today.
Made before this playbook. Accurate and clean, but they break rules 1, 4, 5 and 11. Next versions fix that.
V0 · OLD FORMAT
1% of calls are slow. 63% of pages are.
- Keep: the 63% twist is a perfect snapback.
- Fix: no voice, and the topic only shows after the stat.
- Fix: the 3D scene holds for about 10 s.
V0 · OLD FORMAT
4 boxes. 1 can't exist.
- Keep: the 2×2 grid builds piece by piece.
- Fix: "4 boxes" has no context. Boxes of what?
- Fix: no voice, and the durian only watches.
07 · YOUR CALL
4 choices, then I rebuild.
Answer on the agenda card. My pick is marked on each one.
1
Give the durian a voice?
All 6 reels are voice-led. Rule 1 needs the topic in the audio too.
Free AI voice (Kokoro, runs here)Your own voiceText only
2
What's the durian's name?
A name makes it a character people remember and comment to.
You pick a nameI suggest 5No name, just "the durian"
3
How should videos end?
"Comment a word and I'll send you X" gets the most comments, but someone has to send X. Free tools don't do it automatically.
"Save this · part 2 tomorrow · follow"Comment a word, you send the DMs
4
Make this playbook the rulebook?
If yes, I write it into the repo's CLAUDE.md, so every future video follows it. Then I rebuild both samples with it.
Yes, as isYes, with changes
Answer on the agenda card.
Then I rebuild both samples with the new hook, voice and acting durian.